LONDON - All national Sunday newspapers lost circulation between February 2009 and February 2010, with The Observer down 20.4%, a new low despite its relaunch late in the month, according to the lates[...]
LONDON - The Liberal Democrats has launched the slogan and branding that it will use in its campaigns ahead of the upcoming General Election.
Read: Lib Dems promise 'fairness' and 'change' in campaign[...]
Justine Roberts, founder of parenting website Mumsnet, talks to Harriet Dennys about making friends with Google, influencing brands' marketing behaviour, and that infamous run-in with the OAA...
Read:[...]
LONDON - Cadbury's Creme Egg is launching two free iPhone apps as part of its digital marketing campaign in an effort to drive up sales.
Read: Creme Egg releases goo and photo apps.
LONDON - Guinness has launched a digital campaign to boost awareness of St Patrick's Day, inviting people to upload pictures of themselves with creamy top lips from taking their first mouthful of the [...]
LONDON - Microsoft's search engine Bing has become the new sponsor of 'The Simpsons' on Channel 4 in a three month deal worth more than £500,000.
Read: Bing to sponsor The Simpsons on Channel 4.
LONDON - National newspapers are showing early signs of an advertising recovery at the start of the year, with a raft of titles upping their volume of ads from December to January 2010.
Read: Rise in [...]
LONDON - The Department of Health is looking for an agency to handle a strategic digital project to highlight issues surrounding pregnancy and parenthood.
Read: Digital shops vie for DoH pregnancy task.
LONDON - Royal Mail and the Communication Workers Union have thrashed out an agreement lifting the threat of further industrial action and allowing the state-owned operator to deliver more door-to-doo[...]
LONDON - Paddy Power has been forced to abandon plans to run its latest ad on TV after regulators feared it could cause widespread offence.
Read: Paddy Power forced to shelve plans to run 'offensive' [...]
