InstantAction Brings Gaming To The Web Browser
OnLive just announced that their remote gaming service would finallylaunch on June 17, 2010, and already a major competitor has stepped upto create a bit of competition. InstantAction is a company that'soffering a new way to game, and as with most everything else thesedays, it's highly connected to the cloud and highly different from the"I'll just buy this game on a disc" business model that has been fadingfast for the past few years.
It's not much like Steam, and it's barely similar to OnLive. It uses anew streaming process that captures files onto your hard drive whileyou're playing, and similar to have an HDX quality movie plays fromVUDU, this system downloads just enough of the game onto your HDD inorder to get you going, and then it downloads more and more in thebackground as you play. The games that users can trial or purchase arefull versions, and the same requirements that the out-of-the-boxversion would have are shared here. InstantAction enables users todownload games and play them from within a web browser, but unlikeOnLive, the actual processing happens locally on the PC.
The company has thus far landed a deal with LucasArts to bring thosetitles to the platform, and they're hoping that many other unknown gamedevelopers will choose this platform for sharing their games with theworld. Rather than seeking out a publisher, this is a new way toself-publish software. Another unique feature of this software is theability to embed full games into any web browser; each game is assignedan HTML embed code, and if you publish a game through InstantAction,you can them embed it into forums, blogs, etc. for others to see. Fromthere, they can just click "Try game" in order to test it out for agiven amount of time, or they can buy it and play it endlessly. Have alisten at the CEO below as he describes in detail what he hopes theservice will accomplish; this may not be a true Steam rival, but itcould definitely make a huge splash with gamers that already favordigital distribution.
Everything InstantAction from InstantAction on Vimeo.
Browser-based gaming innovator InstantActiontoday announced the immediate availability of a new direct-to-consumeronline video game distribution platform that enables game creators toembed any video game anywhere on the web, including blogs, email, andsocial media sites such as Facebook and MySpace.
Using a hybrid combination of in-browser, thin-client, and progressive downloading technologies, InstantActionmakes embedding premium video games as easy as uploading a standardvideo or photo, and at equivalent speeds. As a result, game creatorscan dramatically expand distribution by putting games where consumersare online and in settings where friends' recommendations andinvitations are most powerful.
LucasArts announced last night at GDC they are using the InstantAction platform for online distribution of The Secret of Monkey Island: Special Edition, which is launching soon.
Benefits of InstantAction for consumers:
Browseand sample the actual game for free, or consume content in apay-as-you-go method. No more paying large sums up front, sight unseen.
Instant access. You don't have to wait hours to have access to the game... you're literally playing in just a couple of minutes.
Better than ownership of a game... InstantActionis an entitlement-based platform. Once you've paid for the game,whether it was incrementally or in one chunk, you own it. You can playit on your computer, on your friend's computer, on a hundred computers.As long as you're logged in as yourself, you can play it. Additionally,all saved games are stored on InstantAction servers and backed up regularly.
Benefits of InstantAction for game creators:
Free trials & rent-to-own capabilities put games instantly in front of more potential consumers.
"Sample as you go" models produce more revenue and more loyal customers.
The ability to embed a game anywhere means consumers can play agame inside the review site, on a fan site, and inside their Facebookor MySpace pages. Embed a game in the same way you'd embed a YouTubevideo... send an html email with a game just like you would a picture.Invite friends in your social network to play in same way you'd sharepictures or movies. InstantAction is the only platform that offers this capability.
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